What is a Jelly Cat Cake? London's Most Talked-About Birthday Cake Explained

What is a Jelly Cat cake?

A Jelly Cat cake is a celebration cake designed to look like one of the iconic Jellycat plush characters - the soft, squishy stuffed animals that have become a cult favourite with children and adults alike. Each one is built from layers of freshly baked sponge, filled, stacked and iced, then finished with handmade sugarpaste decorations - little fondant features, fondant feet, and a fondant candle on top - all made by hand in our NW10 kitchen.

Where did Jelly Cat cakes come from?

Jellycat the brand has been making soft toys since 1999, but the cake version is a much more recent phenomenon. We launched our Jelly Cat cake range at Flavourtown in 2025 and they became one of our most talked-about cakes almost immediately - driven almost entirely by people sharing them on Instagram and TikTok. If you've seen one on your feed and wondered what it is, now you know.

What flavours do Jelly Cat cakes come in?

Our Jelly Cat Birthday Cake and Jelly Cat Pinky are available in vanilla, chocolate, red velvet or rainbow sponge. Our Jelly Cat Cheri - our red velvet specialist of the trio - comes in red velvet only.

Who are Jelly Cat cakes for?

Officially, children's birthday parties. Unofficially, anyone who sees one and immediately wants one for themselves. We get orders from parents, yes, but also from adults treating themselves or surprising a friend who never quite grew out of their Jellycat obsession.

Where can you order a Jelly Cat cake in London?

We make and hand-deliver our Jelly Cat cakes across London and every postcode inside the M25. Browse the full range and order online at our Jelly Cat Cakes London collection page.