Our main range of layer cakes are four layers high unless otherwise stated. Rainbow cakes are 6 layers high, and our Simply Amazing Amazingly Simple cakes are 3 layers.

Products on our site are handmade and hand-finished, and as such, these may vary from the images shown on our site; images of the products on our site are for illustrative purposes only.


- What ingredients do you use?

We only use the best ingredients we can get our hands on. Our eggs are organic, free range and sourced directly from the farm - which is accredited by the Organic Growers Association, The Soil Association, RSPCA Freedom Foods and British Red Lion Quality, to ensure the hens receive the highest potential standards of animal welfare. We use the finest flour, which is also from a Soil Association-accredited miller. We use Lescure butter, churned by hand in the Charentes region in France, and our chocolate-based products use Valrhona cocoa powder and the finest chocolates from France and Belgium. Our fruit is all fresh, and we hand-make all our sauces, compotes, fillings, and caramels.


  • Can I customise my cake?

We offer personalisation options to add your own message to our range of cakes or cupcakes as well as our edible image options however, if you require anything more than this, your order will fall under our bespoke orders section.


- Can I have bespoke cakes and cupcakes?

Our bespoke service is priced on an order-by-order basis and is subject to availability; please email info@flavourtownbakery.co.uk for help with your order.



- Are your products suitable for vegetarians?

Almost all our products are suitable for vegetarians, apart from any that contain marshmallows.


- Do you sell any vegan products?

We absolutely do! Check out our cupcakes page, for which flavours are currently available.


- Do you sell any gluten-free products?

Our Free From cupcakes and brownies are baked without gluten however they are made in an environment that uses gluten-based products on a daily basis. We have robust cross-contamination prevention procedures in place, but all Flavourtown products may contain traces of gluten.


*Are your products nut-safe?

We bake with all kinds of nuts, including peanuts and tree nuts, in our bakery and whilst we have robust cross-contamination prevention procedures in place, we cannot guarantee that our products don't contain traces of nuts. Although a product may not contain nuts, all products are made in a kitchen that handles nuts.


  • Are your products Halal?

While we are not a Halal Monitoring Committee-approved supplier we do adhere to their guidelines, and as such, all of the sweets we use are vegetarian. Some of the marshmallows we use are vegan, but some aren’t so please do check with us if you are not sure. We also use gold spray as part of the decorations on some of our products. This uses ethanol as a carrier for the gold lustre dust however it evaporates, and the HMC have advised that it is safe for those who follow a Halal diet.


We bake with care and attention to detail but sometimes a piece of eggshell, fruit seeds or stones can make its way into our cakes.



- How should I store my cupcakes, and how long do they keep for?

In the unlikely event that your cupcakes don't vanish instantly, they will keep for up to two days. Flavourtown cupcakes also freeze very well.


- How should I store my cake, and how long will it keep for?

Our delectable cakes are best eaten on the day you receive them or the next day however, for online orders, they can be eaten up to 4 days after the receiving date. You can also freeze any leftover slices for up to 3 months though the decorations might not be quite the same after defrosting. When you receive your cake, please store it in a cool, dark place; on very hot days, you can keep it in the fridge, but please make sure to take it out at least 2 hours before to bring it to room temperature.


- How should I store brownies, and how long do they keep for?

Our brownies are best stored in the fridge and will keep for a week. At room temperature, they will be good for four days.



- How long do I need to order in advance?


For online orders, we require a minimum of 48 hours’ notice. We may be able to help at shorter notice so please call or email our customer service team.


- I haven't received my confirmation email. What can I do?

Your confirmation email will be sent once payment has been received - please contact us if you haven't received a confirmation after payment has been made.

Occasionally our confirmation email may find its way into your spam or trash folder. Please check these folders and allow plenty of time for the confirmation email to be sent through - it may not be received immediately. If you still have not received a confirmation email on the day the order is placed, please contact us at info@flavourtownbakery.co.uk.


- Is there a minimum order?

All cupcakes have a minimum order of 6 of a single flavour. Mini cupcakes have a minimum order of 12 of a single flavour.


- Can I mix flavours?

Cupcakes are available to order in 6 or 12 of a single flavour as well as our new mixed boxes! As all products are baked fresh, we cannot create bespoke mixed boxes; however, we do offer a Bakers Choice Mixed Selection Box where the most popular flavours we bake that day can be selected at random by our chefs.


- How do I amend an order?

If you wish to amend an order, you must contact us with a minimum of four days' notice for cupcakes and four days' notice for layer cakes, where our customer service team will do their best to accommodate you as much as possible. Orders placed with customised decorations or flavours cannot be amended after the order has been placed.


- How do I cancel an order?

If you need to cancel an order, you must contact us with a written cancellation notice, which you can email us at info@flavourtownbakery.co.uk, before 5 p.m. on the day the order was placed. Your cancellation notice must quote your name, address, the name, or a description of the products ordered and your order reference number. Unfortunately, after this time, it will not be possible to cancel an order.



- Where do you deliver?

Our delivery map can be found on the delivery page. Our Anytime Delivery (between 8 am - 5 pm) is currently £7.99, and our pre-11 am delivery is £16 however, there is limited availability, so this operates on a first-come, first-serve basis; we also deliver orders 7 days a week! Unfortunately, we cannot deliver outside of London using our in-house delivery team; however, we are happy for you to arrange your own courier delivery outside of London! Please contact us if you would like assistance with this.



- Where can I collect my order from?

Orders can be collected from our bakery in Park Royal (Area 200, Dephna House, 1-3 Britannia Way, Park Royal, NW10 7PR) between 9 am - 3 pm, from our Fulham store (771 Fulham Road, London, SW6 5HA) or our Richmond store (3 The Quadrant, Richmond, TW9 1BP) between 10 am - 6 pm.



- How big are your cupcakes?

Our cupcakes are full standard size and are very generous.


- How many portions do your layer cakes serve?

We recommend giving your guests generous slices (as we do in our stores – American-sized potions if you will), so we approximate that you will get the following portions for our cakes: 6" = six – ten portions / 8" = twelve – eighteen portions / 10" = twenty-eight – thirty-four portions / 12" = forty - four portions.

Please refer to the cakes page for our downloadable PDF portion guide.


- How much do your cakes weigh?

Please be aware when collecting large cakes, these can be extremely heavy and the boxes they come in can be very large. We strongly recommend arranging suitable transport to collect large cakes or cupcakes. WE DO NOT PROVIDE BAGS AS OUR CAKES NEED TO BE CARRIED BY HAND