We started the business because we couldn’t find the kind of cupcakes we wanted to eat in London! The kind of cupcake that’s made with the same fancy ingredients all the posh Park Lane hotels use, the kind of cupcake that makes you go weak at the knees.
Flavourtown is all about one thing: having a laugh with our customers and helping you celebrate those small everyday wins and life's big events with the best cake you’ve ever tasted! It’s not rocket science, and nor should it be. Cake makes people happy!
Many cake companies claim to use the best of this and the best of that and “real dairy butter.” That means it’s not margarine! From day one, sourcing the best ingredients money can buy has been our guiding principle!
Ingredients that are important to us that we’d never compromise on Lescure AOP butter, Clarence Court Burford Brown eggs, Tate and Lyle sugars, organic flour, Valrhona cocoa and Callebaut Belgian chocolate! For our dedicated team of amazing bakers and cake artists, it’s these ingredients that make what we do so special.
“Proper” pastry chefs often look down at cupcakes and sneer with that air of superiority! We believe that good cake is the most joyful thing in the world and that a cupcake isn’t a poor relation but the King of the dessert world.
It doesn’t matter what you order from us, we promise to hand bake, hand decorate, and hand deliver the ultimate celebration cake or the most delicious box of cupcakes, cookies or brownies you’ve ever tasted.