Careers at Flavourtown

SOCIAL CONTENT PR COORDINATOR

 

We're looking for a unique person to join us as our Social Content PR Co-ordinator.

 I will caveat this blurb by saying that this will be a unique, challenging role. You'll need to arrive on day zero and start juggling plates, thinking about your first moves, and herding cats. Being familiar with our brand is a distinct advantage, if not a prerequisite for this role. HOWEVER, if you understand us and the space we operate in, let's talk.

 You'll need to be able to get to our Production Kitchen in Park Royal and our stores in Richmond and Fulham, primarily for gathering content and for a weekly catch-up/planning/brainstorming session.

 We, as owners, have been consumed by Flavourtown for ten years, and we've finally learned our lesson—we need to step back and work on the business instead of always working IN it. I literally have dreams about the things I want us to be doing and what I want the business to be, and now we need someone as driven as we are to help get all this nonsense off the page and into the world.

 

A bit about us:

 We're a small 'best in class' bakery in London, employing around 40 people. We make cakes, cupcakes, and big NYC Cookies—a super high-quality product with a modern, playful, fun aesthetic. We have two modern, fun retail stores and an online e-commerce operation hand-delivering our deliciousness across London. We genuinely have a bloody amazing product, but not enough people know about us.

 So, with that in mind, our biggest areas for growth are social media, content PR, and marketing. We're looking to really grow the number of people who've heard of us and fallen in love with us.

 

You'll be:

 

  •  Creating and managing our social content across all social platforms.

 

  • You'll manage the delivery of our overall marketing and social strategy.

 

  • Developing on-brand native content.

 

  • Co-ordinating and managing PR opportunities.

 

  • Developing and implementing our social and marketing calendar.

 

THE RIGHT CANDIDATE:

 

We don't care if you've got a marketing degree or not!! We're looking for someone who understands that we are a small business and our budget limitations, but being small brings opportunities to be reactive and move quickly on ideas and trends. A positive can-do mentality is essential, and you'll be comfortable jumping from shooting content in one of our kitchens and editing it to doing a PR drop into magazines for our latest seasonal range.

You are passionate about social and on top of all the latest trends, and you have a sharp eye for data to help you manage campaign performance.

You'll need to understand everything from Google ads to other paid forms of marketing.

Whilst some influencer marketing is important, you don't think sending every D-list celeb a box of cupcakes is the answer to gaining traction, and you have innovative ideas that you can't wait for people to hear.

The truth—you will be our marketing department—for now! Rapid traction and growth will see us expand your team, and you'll have a huge opportunity to grow into the Flavourtown Brand Manager role. We need a self-starter who's keen to break out from their current role and make their mark with bold, innovative ideas. As the two founders of the business, you'll work really closely with us and report directly to us.

 If you've read this far, you're interested in the job – I won't list any other skills you'll need as you already have a good idea of what we need and the role, right?

 

The next steps:

 1 – Obviously, we want to see your CV

2 – We want you to have a look at our socials and brand and do a one-page analysis of what we're not doing that we should be, what you think Flavourtown is about and the first things you'd do if you got the job.

 

Then send this mini plot along with your CV to brooksy@flavourtownbakery.co.uk

 

The salary is £30,000 - £35,000, depending on experience, and it includes 29 days of annual leave, a performance-related bonus, a 50% staff discount, and the opportunity for limitless growth.